Sutera Harbour Marina & Country Club was recently awarded 5 Gold Anchor Global Marina Accreditation by the Marina Industries Association (MIA), thus joining a fraternity of marinas in Southeast Asia to be honoured with the prestigious accolade.
The 5 Gold Anchor accreditation is comparable to the 5-star rating for accommodation and provides a benchmark standard for marinas in terms of facilities and customer service.
General Manager of Sutera Harbour Marina Golf and Country Club, Richard NH Blackie said “It has been a very rewarding and educational process participating in the Gold Anchor accreditation scheme run through the Marina Industries Association. To have achieved this globally recognised 5 Gold Anchor accolade is tremendously gratifying.
“We are now the only 5 Gold Anchor Marina in Malaysia and the first in Borneo, something we are very proud of. It is a testament to the quality of the original marina design and build, the fabulous facilities available at Sutera Harbour Resort, and the unfailing helpfulness of our team here to make every boater and guest feel truly welcome.”
Richard added that SHMGCC’s goal now is to keep up the good work done to achieve this honour and to continue to strive for improvements and ensure that any boaters looking for a clean, friendly, efficient, and safe haven, will make Sutera Harbour Marina their first choice.
Marina Industries Association (MIA) Chairman and President, Andrew Chapman said Sutera Harbour Resort was setting the benchmark in Malaysia for marina standards. “I note the assessor’s comments about the strong commitment to maintenance and customer service and I applaud the management for the specific focus on these very important aspects of the business.”
The Gold Anchor assessor of the Resort commented “The extensive range of facilities and services available to boaters at the Resort is very impressive. Combined with a very safe harbour, friendly staff and well maintained facilities, it is clearly a 5 Gold Anchor marina facility.”
The Gold Anchor Scheme has been developed by the marina industry with the specific objective of raising standards and providing customer centric services.
The Scheme assists marinas to position and differentiate themselves in the market place. Participation also provides a global performance benchmarking that contributes to continual business improvement. For consumers, Gold Anchor helps in their evaluation and selection of marinas aligned with their needs.
It provides a clear reference and confidence for boaters looking for permanent or visitor berthing and therefore is an excellent marketing opportunity for accredited marinas.
The accreditation scheme includes site and desk top assessments plus phone interviews with berth holders in the marina. The evaluation criteria covers 87 specific items across the areas of lay-out and design, administration and management, customer service, environment and on-water and on-land facilities and infrastructure.
Gold Anchor Scheme is jointly administered by The Yacht Harbour Association (TYHA) and the Marina Industries Association (MIA). TYHA delivers the Scheme in the United Kingdom, Europe, Middle East, Africa and the Caribbean. MIA delivers the Scheme in Asia, India, Sri Lanka, Pacific Regions including Australia and NZ. In the Americas the Scheme is jointly delivered by TYHA and MIA.